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I hate “food” products that masquerades as healthy and natural.  I fear that well some meaning parents will buy these products for their children, believing that they are giving them healthy nutritious food.

So many products have packaging covered in words like “natural”, “made with real fruit“, “no artificial colours or flavourings” which I think are very misleading.

I've seen so many packaged “fruit snacks” in the supermarket, that are clearly aimed at children.  I'm not even sure that it's appropriate for children to eat a lot of fruit on a daily basis, but the idea of eating a processed fruit alternative seems to be a ridiculous idea.

I've found the ingredients for two of these fruit snacks – they contain a lot more than just fruit!  Along with reconstituted fruit juice, the products also contain high volumes of sugar (presumably fruit doesn't have enough as it is) – even in the form of corn syrup!  They also contain the ever too frequent non-Paleo suspects of “vegetable” oils, “natural” flavourings and other ingredients I certainly don't recognise as whole foods.

Is it really too difficult to give a child Paleo lunch options, such as boiled eggs, olives, real fruit, carrot sticks or coconut?

Nice and Natural Mixed Berry Fruit Snacks Ingredients:

Reconstituted Fruit Juices (65%) (Apple Juice (62%), Strawberry Juice (3%) or Raspberry Juice (3%) or Blackcurrant juice(3%) or Blueberry Juice (3%)), Sugar, Glucose Syrup, Gelatine (Halal), Food Acid (Citric Acid), Gelling Agent (Agar), Natural Flavours, Starch (Maize), Glazing Agent (Vegetable Oil, Carnauba Wax), Natural Colours (Turmeric, Carmine, Anthocyanin).

Florida's Natural Au'some Fruit Nuggets Ingredients:

Fruit Juices & Purees (90%) (Pear Juice from Concentrate (68%), Pear Puree from Concentrate (20%), Strawberry Juice from Concentrate (1%), Blueberry Juice from Concentrate (1%)), Natural Raw Sugar (5%), Tapioca Starch, Corn Syrup, Dextrose, Apple Fibre, Acidity Regulators (Citric Acid, Sodium Citrate), Natural Strawberry Flavouring, Antioxidant (Ascorbic Acid), Gelling Agent (Pectin), Natural Colour (Anthocyanins), Glazing Agent (Carnauba Wax), Corn Maltodextrin.

What do you think about processed foods like these being marketed as a good, natural alternative for children?

The Health Halo of Packaged Snacks

One of the most frustrating aspects of the modern food landscape is the clever marketing used to disguise ultra-processed products as nutritious. Terms like “no added sugar,” “natural flavours,” and “real fruit content” are used liberally, creating a false sense of health around what are essentially lollies in disguise. Many parents, doing their best under pressure, are misled into thinking they’re offering a wholesome lunchbox treat — when in reality, these products are a far cry from real, nutrient-dense food.

This health halo is particularly dangerous because it erodes the trust consumers place in food labelling. When buzzwords are overused and manipulated, it becomes almost impossible to distinguish genuinely nourishing products from those loaded with industrial ingredients, additives, and synthetic processing aids. Children, in particular, are the most vulnerable consumers, and the long-term effects of highly processed diets are well documented in terms of obesity, insulin resistance, and behavioural impacts.

Decoding the Ingredients List

It’s easy to get lulled into a false sense of security when a product has a short list of ingredients. But even a short list can be problematic if it's composed of reconstituted juices, sugar, syrups, flavour enhancers, and artificial or “natural” colourings. Phrases like “fruit puree from concentrate” may sound innocent, but what’s often missing is context — these are highly processed derivatives of fruit, stripped of fibre and whole-food benefits, then sweetened and thickened with corn syrups and starches to create a uniform gummy texture.

When you look more closely at the two examples listed, both are at least 85–90% refined carbohydrate, with almost no fat or protein. The presence of multiple sugar sources — glucose syrup, corn syrup, dextrose, raw sugar — should be a red flag. These additives don’t just provide sweetness; they disrupt appetite regulation, spike blood sugar, and can contribute to long-term metabolic dysfunction when consumed regularly.

How Packaging Tricks the Eye

Marketing teams are exceptionally skilled at designing packaging that appeals to parents and children alike. Bright colours, playful characters, and slogans like “no nasties” are used to grab attention and convey trust. Many of these products are placed at eye level for children in supermarkets, subtly encouraging pester power and reinforcing the idea that these treats are equivalent to a serve of fruit.

Some brands even incorporate packaging that mimics health food staples — soft pastels, leaf motifs, or fonts associated with organic products. Without reading the fine print, it's easy to assume these are healthy choices, especially when the front of the pack boldly claims “made with real fruit” or “100% natural.” But as always, the truth lies in the fine print on the back.

Why Real Food Always Wins

When it comes to nourishing children (and adults), real whole food is always the best option. Whole fruit, with all its natural fibre, vitamins, minerals, and hydration, is far more beneficial than a gummy snack shaped like fruit. Even better are lower-sugar options like cucumber sticks, boiled eggs, grass-fed meat strips, or a handful of activated nuts. These foods aren’t just nutritionally superior — they also teach children what real food looks, feels, and tastes like.

Swapping out fake fruit snacks for real food doesn’t have to be hard. Try options like:

• Carrot sticks with guacamole or mashed avocado
• Boiled eggs with a sprinkle of sea salt or paprika
• A handful of olives or cucumber slices
• Frozen berries, packed in a chilled container
• Leftover meatballs or roast chicken pieces

These options are not only Paleo-friendly but also far more satiating than a sugar-laden gummy. They won’t result in mid-morning energy crashes or sugar-induced tantrums, and they support long-term health and good eating habits.

What’s Wrong with “Natural Flavourings”?

“Natural flavourings” is one of the most misleading terms found in packaged food. It gives the impression of something wholesome and straightforward — like a strawberry essence made from strawberries. But the reality is far more complex. Natural flavours are chemically extracted from a natural source but can include solvents, preservatives, and synthetic processing agents. They may originate from fruit, but by the time they reach your child’s mouth, they are as far from “natural” as you can imagine.

Worse still, food manufacturers are not legally required to disclose what these flavourings contain, making it impossible for consumers to know exactly what they're eating. For families dealing with allergies, intolerances, or behavioural concerns, this is especially problematic.

The Role of Sugar in Shaping Taste Preferences

One of the most damaging aspects of sugary processed snacks is the way they condition young taste buds. Children who regularly consume sweetened fruit snacks, even if they’re branded as “healthy,” often develop a preference for hyper-sweet flavours. This can make real fruit seem bland and discourage children from enjoying less sugary whole foods.

Establishing a taste for natural foods early in life is a powerful way to protect long-term health. The earlier a child gets used to the natural sweetness of an apple, the bitterness of greens, and the richness of real fats, the more likely they are to retain these preferences into adulthood.

Creating a Culture of Real Food

If you’re packing school lunches or feeding young children, you don’t have to succumb to the convenience of packaged “fruit” snacks. With a little planning, you can prepare balanced meals that include protein, healthy fats, and complex carbohydrates in the form of vegetables or fruits that haven’t been through a chemical laboratory.

It’s worth involving kids in the process, too. Encourage them to help chop vegetables, pick their favourite fruit from the market, or pack their lunchbox. When children feel part of the process, they’re more likely to try — and enjoy — real food.

Final Word: The Real Cost of Convenience

Convenience foods come at a cost — to health, to behaviour, and to the lifelong habits we instil in children. While grabbing a packet of fruit nuggets may seem like an easy win on a busy morning, it’s worth pausing to consider what that packet really contains. When you dig a little deeper, you’ll often find a list of ingredients that simply doesn’t belong in a growing child’s diet.

Real food doesn’t need a marketing department, a glossy wrapper, or a health claim. It just needs to be simple, whole, and unprocessed. Let’s bring the focus back to honest food that nourishes, not products that just pretend to.