Is It Paleo?

I'm sure, like me, you've seen lots of question on Paleo forums, asking if a particular processed food is Paleo.  Perhaps friends, inspired by your positive changes, are making similar nutritional moves themselves –asking for your guidance on what is and isn't “Paleo” along the way.

A Return to SAD Foods?

The food raising the question generally seems to be some kind of snack or sauce, perhaps a nod towards the person’s previous SAD diet.  Often the first ingredient is arguably “Paleo”, perhaps some kind of meat, vegetable – or as it often the case in processed foods – water.  But the further down the list you go, the ingredients become less and less agreeable.  There is often some form of sugar or sweeteners, preservatives, stabilisers, my favourite “natural flavours” – which really could mean just about anything  – and perhaps the catch all “spices”.  So maybe there isn't a lot of wheat; but not a lot is still some wheat!  Things like gluten seem to linger in the body for a long time, so complete abstinence makes a lot of sense – there’s no such thing as low-gluten.

The other issue is that nutritional information panels don’t display the quality of the ingredients.  If they don’t specify that the beef is organic and grass-fed – I think we can assume it almost certainly is not.  Would you have bought the ingredients yourself – and if not, why are they suddenly acceptable just because they’re in a packet or bottle?

Unless you've made something, from ingredients you've sourced and understand; can you ever really know what you’re eating?

No Time?

Processed foods are, no doubt, easier, quicker and cheaper.  That’s surely part of the reason we’re in this nutritional mess in the first place.  As with lots of things in life, the best things generally aren't the easiest things!  Yes, you can buy mayonnaise for a few dollars and use it instantly – or you can invest time and make your own Paleo Mayonnaise knowing exactly what you’re eating – and what you’re not.  I know which I’d rather.

I often wonder whether the person asking the question is hoping to gain approval to revert, at least in part, to their old pre-Paleo ways.  Whilst some processed foods are clearly a lot more Paleo-friendly than others, I do wonder where to draw the line.  If you “allow” a mass-produced tomato sauce with a few dubious ingredients – perhaps that canned chicken soup doesn't look so bad?

So, is it Paleo?

Almost everything I buy doesn't have a nutritional label.  Meat from the butcher, eggs and vegetables generally don’t come in packets with nutritional information – and if they do, they are the only ingredient – or I don’t buy it.  The only exceptions in my supermarket trolley that I can think of are coconut milk (if I could grow my own, I would!) and nut butters, which I very rarely use.

As a general rule, I think it’s fair to say; if you have to ask, it isn't Paleo!

Decoding the Ingredients List

Learning to read ingredients lists is a skill worth developing if you're serious about sticking to a Paleo approach. The most deceptive products are often marketed as “natural” or “healthy,” yet are packed with hidden nasties. Even “organic” products can include preservatives or sweeteners that don’t align with a Paleo lifestyle. Always start by checking how many ingredients are listed – and if there’s anything you wouldn’t cook with at home, put it back on the shelf.

Keep an eye out for alternative names for sugar, such as maltodextrin, glucose syrup, rice syrup, agave nectar, or evaporated cane juice. These are all refined and processed, even when dressed up with more wholesome-sounding names. Likewise, look for hidden sources of gluten like malt extract, hydrolysed wheat protein, or anything containing the word “barley” or “rye.”

Marketing Gimmicks and Greenwashing

Just because something is labelled “gluten free,” “low carb,” or “paleo-inspired” doesn’t mean it’s actually Paleo. Food marketers are savvy and know that slapping a few buzzwords on the packaging can appeal to health-conscious consumers. “Keto-friendly” doesn’t mean grain-free. “Dairy free” doesn’t mean it’s made from clean, recognisable ingredients. And “all natural” could still mean full of seed oils and preservatives.

True Paleo eating isn’t about following trends – it’s about opting for real, whole, unprocessed food. The moment something has to be shelf-stable for 12 months, you can bet something unnatural has been added. Make it a habit to ignore the front of the label entirely and flip straight to the ingredients list on the back. That’s where the truth lies.

Reframing Convenience

It’s easy to associate convenience with packaging – but what if you reframe convenience as preparation? If you batch cook on a Sunday and fill your fridge with roast veggies, boiled eggs, grilled chicken, and a jar of homemade sauce, you’ve made your weekday choices easier, healthier, and cheaper. That’s real convenience.

Having a few Paleo staples on hand means you’ll be less likely to reach for the bottled dressing or pre-packaged protein bar. A few minutes of planning each week can eliminate the need to compromise on quality just because you’re short on time.

The Slippery Slope of “Just This Once”

Perhaps the biggest risk with borderline processed foods is not what they contain – but what they represent. It’s easy to rationalise one small deviation, especially when it feels like a minor indulgence. But what starts as a “once off” treat can subtly lead back to old habits. The psychological effect of reintroducing packaged foods often snowballs faster than you think.

This doesn’t mean perfection is the only way forward. Life will always present moments when you have to make the best possible choice, not the perfect one. But the more honest you are with yourself about those decisions, the easier it becomes to stay intentional about your food choices.

Home-Made Alternatives That Taste Better

If you're tempted by a store-bought version of something you used to love, try making your own Paleo-friendly alternative instead. You’ll be surprised how easy it is to create versions of your favourites that taste better, nourish your body, and skip all the dodgy additives.

• Craving tomato sauce? Simmer diced tomatoes, garlic, and herbs in olive oil. Blend until smooth.
• Need mayo? Whisk egg yolks, lemon juice, and avocado oil until thick and creamy.
• Want something sweet? Try a date and nut bar made with a food processor and five clean ingredients.

Most of the time, these homemade versions store well in the fridge and last several days. Plus, you’ll know exactly what’s in them – and what isn’t.

Social Situations and Shared Meals

One of the most common times processed foods sneak in is during shared meals or social events. You may not want to be “that person” reading every label at a friend’s barbecue or questioning ingredients at a dinner party. But there are respectful ways to honour your health without being awkward.

Bringing your own dish to share, politely declining mystery sauces, or eating beforehand are all viable options. If you do choose to eat something questionable, be honest with yourself about the choice and accept any consequences – whether it’s digestive discomfort or a temporary slip in energy. Awareness matters more than rigid rules.

Finding the Grey Area

Not everything is black and white, and not every Paleo enthusiast agrees on every ingredient. Some people tolerate small amounts of dark chocolate or raw honey. Others occasionally use almond flour baked goods or coconut aminos. The key is to find a balance that works for you while still staying as close to unprocessed, natural foods as possible.

If a product contains one or two borderline ingredients that you recognise, tolerate well, and don’t use often, it may be something you’re okay including occasionally. But if you find yourself justifying choices frequently, it might be time to reassess and simplify.

Building Your Own Standards

The Paleo label isn’t a pass or fail test. It’s a template to build your own standards around food. Start by asking: Does this food support my health? Will it nourish me or inflame me? Is it made from real ingredients I recognise and trust?

Once you develop your own non-negotiables, it becomes easier to shop, cook, and eat with confidence. For some, that might mean absolutely no seed oils. For others, it might mean prioritising grass-fed and pasture-raised meats. Your version of Paleo can evolve as your needs do – just make sure you’re moving forward, not back toward convenience culture.

Final Thoughts on the Paleo Litmus Test

In the end, the question “Is it Paleo?” isn’t really about the food at all – it’s about your values. Are you prioritising real nourishment, intentional living, and long-term health? If so, you’ll know what to do the next time you pick up a packet and feel unsure. The best foods rarely come in plastic. And if you have to ask? You probably already know the answer.

Are there some border-line foods that you consider Paleo?  What do you buy that has an ingredients list?