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“Eat Margarine or Your Family Will Die” – Really?

“Health food” commercials are getting worse and worse – and of course I'm not referring to adverts for kale or grass-fed beef. I'm talking about products with a list of unpronounceable ingredients – products I go out of my way to avoid. And given that you're reading my blog, I suspect you do too.

There seems to have been a huge turn here. It seems to slow be becoming the norm to eat an unprocessed diet of real, whole foods. Avoiding processed carbs like bread and pasta seems to be slowly becoming mainstream, and a feat of fat is definitely starting to disappear. I get the impression the manufacturers of all those other food-like-products are getting worried…

So which advert has been annoying me most this week?

Flora Pro-Activ

Cue upset wife that her husband has high cholesterol. He undertakes the Flora Pro-Activ challenge for three weeks, has his cholesterol re-checked. Ends with happy wife, now her husband isn't about to drop dead due to a high cholesterol invoked heart attack.

So what is the Flora challenge? For three weeks you eat 25 g of Flora every day, make sure you eat your wholegrains, replace BAD saturated fat with healthy saturated fat and generally keep your fat as low as possible. Nooo!

And what does Flora Pro-Activ actually contain?

Ingredients: Water, Vegetable Oils (30%), Plant Sterol Esters (12.5%), Buttermilk, Modified Waxy Corn Starch, Salt (1%), Emulsifiers (Mono-and Diglycerides of Fatty Acids, Sunflower Lecithin), Preservative (Potassium Sorbate), Citric Acid, Flavourings, Colour (Beta Carotene), Vitamin A and D

And evil butter? Let’s remind ourselves of the dangerous ingredients that contains: Pasteurised Cream (from Milk), Water, Salt. Three ingredients that I have in my kitchen; compared to unidentified “vegetable” oils and a host of ingredients not available at the local farmers market.

Despite a lot of research showing a higher cholesterol actually lowers the risk of heart attack, of course, these companies still like to keep us fearing cholesterol. More worrying is the margarine they want us to eat to benefit our health – so chemically processed, they are a fat that our bodies don’t recognise at all.

The other issue, is the claim that the plant sterol esters in this product actually lower your cholesterol. The adverts make it sound like a magic potion, with the ability to dramatically cut your cholesterol in a matter of days. The reality is that alone, these chemicals can supposedly only reduce cholesterol by a maximum of 10% (average results presumably a lot lower) – and of course that’s assuming reducing cholesterol is a good thing.

All in all I find the advert extremely misleading and think it’s outrageous that they come into our homes every day, suggesting that if you love your family, you need to make sure they eat 25 g of margarine a day – or risk losing them to heart disease.

The Myth of Margarine: What’s the Real Health Risk?

For years, margarine was touted as the heart-healthy alternative to butter — a spread allegedly designed with your arteries in mind. But now that we’ve pulled back the curtain on what margarine actually contains, many of us are asking a far more sensible question: why were we ever told to eat this in the first place?

The truth is, margarine is an ultra-processed product engineered in labs and pumped full of chemically altered fats. These fats, including trans fats and processed polyunsaturated oils, are nothing like the natural fats our bodies evolved to metabolise. And no amount of rebranding or health halo marketing can change that.

What Happened to “Natural”?

It’s amazing to witness the food industry’s efforts to redefine what’s “healthy.” Butter, cream, eggs — once demonised — are now slowly regaining their rightful place in real-food circles. And while health-conscious communities have been embracing whole foods and ancestral eating patterns for over a decade, mainstream advertising is only just starting to notice. But instead of embracing these shifts, many brands are scrambling to cling to their outdated models, doubling down on their margarine and cholesterol-fear campaigns.

“Cholesterol Lowering” – But At What Cost?

Let’s talk about the elephant in the room: cholesterol. The suggestion that lowering cholesterol is always a positive outcome is deeply flawed. Numerous studies have shown that cholesterol is essential for hormone production, brain function, and cellular repair. Lowering it artificially through chemical means, without addressing the underlying cause of poor health, could actually be harmful.

Not to mention, many of these cholesterol-lowering spreads (like Flora Pro-Activ) aren’t doing anything particularly miraculous. As mentioned, their key active ingredient — plant sterol esters — might reduce LDL cholesterol levels by around 10% at best. And that’s in ideal conditions, alongside a textbook-perfect low-fat, grain-heavy diet. But does this reduction equate to reduced risk of heart attack or stroke? The evidence simply isn’t conclusive.

Marketing vs Science: Who Do You Trust?

When you see a glossy commercial that plays on fear and emotion — a worried wife, a serious voiceover, a heartfelt pledge to “take control” — you’re not watching science. You’re watching marketing. These ads aren’t concerned with long-term health outcomes; they’re focused on brand loyalty, product sales, and cleverly timed emotional triggers.

Compare that to the growing body of independent research that’s highlighting the role of nutrient-dense, unprocessed foods in long-term wellbeing. More and more nutritionists, doctors and ancestral health advocates are saying the same thing: eat real food, minimise inflammatory ingredients, and don’t fear healthy fats.

The Paleo Perspective on Spreads and Fats

If you’re following a Paleo lifestyle, the idea of margarine probably seems laughable. Why would you swap something like grass-fed butter or ghee — both rich in vitamins A, D, E and K2 — for a synthetic product with preservatives, chemical stabilisers, and ambiguous “vegetable oils”?

Butter, coconut oil, animal fats and olive oil have stood the test of time. These are fats our ancestors consumed, often in abundance, without the chronic health epidemics we face today. Margarine, by contrast, is a modern invention born out of post-war industrialisation and misguided dietary guidelines — guidelines that are only now being dismantled as the science catches up.

The Bigger Problem with “Health” Products

Flora Pro-Activ isn’t the only product blurring the line between food and pharmaceutical. Every aisle in the supermarket is filled with processed products dressed up with buzzwords: “cholesterol friendly,” “heart smart,” “low GI,” and “plant-based.” But if you flip the packet and read the ingredients, it’s a different story entirely.

These labels exist to distract you from what’s really going on: ultra-processed food manufacturers are cashing in on health trends without genuinely supporting better health outcomes. They’re relying on outdated nutritional myths and fear tactics to keep consumers locked into a cycle of dependency on fake food — while real food sits quietly on the perimeter of the store.

What Can You Do Instead?

So, what’s the alternative to taking a “cholesterol challenge”? It’s simpler than you might think. Here are some truly health-supportive swaps:

Use butter or ghee from grass-fed sources — it’s natural, nourishing, and doesn’t require a marketing campaign to prove it.
Choose olive oil or avocado oil for cold applications, and coconut oil or animal fats for high heat cooking.
Eat a nutrient-dense diet full of vegetables, pastured meats, nuts, seeds and wild seafood — real foods your body recognises.
Get your fats from whole sources like eggs, oily fish, olives and coconuts.

You don’t need a challenge. You need information — and real, nourishing food that doesn’t come with a side of marketing spin.

Conclusion: Trust Your Instincts, Not the Ad Break

The next time an ad tries to scare you into believing your breakfast spread will determine whether you live to see your grandchildren, pause. Think critically. Ask yourself: does this message align with what I know about real health and real food?

If something feels off, it probably is. If a product needs a multimillion-dollar advertising campaign to convince you it’s good for your heart, maybe it isn’t. Trust your instincts. Trust your body. And above all, trust the food that humans have eaten for generations — not the version that was created in a lab to mimic it.

What do you think about the Flora Pro-Activ challenge and the health commercials that come into your home each day?

It’s not just about you…

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It may be a little strange to think of, but the body you inhabit isn't strictly your own. In fact, you’re sharing it with approximately 100 trillion bacteria that colonise your gut – your own unique army of micro-organisms. But it’s not as scary as it sounds, as these tiny creatures control your health in a variety of ways. Firstly, they extract energy from food; the greater the diversity of your gut bacteria, the more effectively you are able to digest nutrients. Gut bacteria break down carbohydrates, and prevent them from being stored as fat – hence the reason there is a direct correlation between insufficient gut bacteria and obesity. They also build your immune system, and are directly linked with your emotional health; restoring gut flora has been shown to boost mood and fight depression.

In the right conditions, you can live in harmony with your gut flora and co-exist very happily. Look after them, and in turn, they look after you. But, create a troublesome environment for them (through inflammation, stress, or antibiotic use amongst other things) and they will be compromised, and in turn, so will your health. Here are a few things you may wish to consider in order to care for your gut flora.

Consider a high quality probiotic

The first (and most obvious) thing you can do to support your healthy gut flora is to supplement with a high quality probiotic. This will help to repopulate your digestive tract with beneficial bacteria. Opt for a probiotic with a number of different strains of bacteria, and consider rotating your supplements over time to maintain greater diversity.

If you’re wondering how our ancestors maintained healthy gut flora long before probiotic supplements hit the shelves (or the shelves were even invented) then consider the point below!

Eat Organic Produce

Thousands of years ago, our ancestors’ gastrointestinal tracts would have been teeming with a huge diversity of bacteria, taken directly from the untouched soil in which their produce grew. They wouldn't have worried about washing their hands after digging for them, let alone washing the produce itself. Modern day agricultural methods and non-organic farming have seen our soils stripped of this bacteria; unfortunately, conventionally grown plants grow in soil that is virtually sterile. The solution? Buy organic, preferably local – and don’t worry about thoroughly washing scrubbing every vegetable. A bit of dirt will only be beneficial.

Eat Fermented Foods

Fermented foods play a large part in the diet of almost all traditional cultures, and would have further supplemented their gut biomes. Fermented foods like Kombucha, Sauerkraut and Kimchi are rich in beneficial bacteria; and they’re delicious, too. Consider making your own fermented foods, or if you have to buy them, make sure they are unpasteurised so the bacteria remains.

Eat food rich in prebiotics

Just like you, your gut bacteria need to be fed. Feed them the right foods, and they will thrive. Prebiotics are found in foods such as Chicory, Jerusalem Artichoke, Onions, Leeks and Garlic – and they stimulate and nourish the good bacteria in your gut.

Try resistant starch

Much like prebiotics, resistant starch provides optimum fuel for your gut bacteria. Resistant starch is starch that passes through the colon undigested, thus giving the bacteria an excellent food source. Paleo friendly sources of resistant starch include cooked and cooled tubers – especially arrowroot and cassava.

Avoid sugars and high GI Carbohydrates

On the other side of the coin, if you eat a diet high in sugar and other high GI carbohydrates, you are providing optimum fuel for the bad bacteria in your gut (such as Candida). Who knew there were any further reasons to give up the sugar and grains!?

Don’t Stress

Finally, the most important thing you can do to support your gut bacteria is to reduce the inflammation that makes their living environment hellish to live in. Along with a poor diet, stress causes excessive inflammation within the body. Take time to relax, exercise, perhaps meditate – so that your gut bacteria can do the same.

Focus on Sleep for a Healthier Gut

One often-overlooked element in gut health is sleep. Poor sleep disrupts circadian rhythms, which can negatively impact the diversity and balance of your microbiome. Research shows that even short-term sleep deprivation can alter gut bacteria composition — decreasing beneficial strains while encouraging the growth of those associated with inflammation and metabolic dysfunction.

If you're serious about cultivating a healthy gut, make restorative sleep a priority. Aim for 7–9 hours per night in a cool, dark room. Establish a relaxing bedtime routine, minimise screen exposure in the evenings, and try to go to bed and wake up at the same time each day. Even something as simple as a 10-minute walk after dinner can help regulate your circadian rhythm and support microbiome function.

Rethink Antibiotic Use (and Rebuild After)

While antibiotics have saved countless lives, they are indiscriminate in their effects — wiping out bad and good bacteria alike. Overuse of antibiotics can lead to long-term changes in gut flora, which may increase the risk of digestive issues, allergies, and even autoimmune conditions.

If you need to take antibiotics, support your recovery with a multifaceted strategy: reintroduce fermented foods slowly, continue your probiotic supplementation, and include prebiotic-rich meals to encourage the regrowth of beneficial bacteria. Avoid inflammatory foods like seed oils and processed snacks during this time to give your gut the best chance of full recovery.

Get Dirty (Literally)

In our overly sanitised world, we’ve lost some of the natural microbial exposure that previous generations took for granted. Children raised in ultra-clean environments may be more prone to allergies and immune dysregulation because their microbiomes didn’t get the chance to diversify and develop properly.

Spending time outdoors, gardening, walking barefoot on natural ground, and interacting with animals can expose you to helpful environmental microbes that contribute to your overall gut health. You don’t need to live on a farm to get these benefits — even regular contact with houseplants and fresh air can make a difference.

Chew Thoroughly and Eat Mindfully

Your gut health doesn’t begin in your stomach — it starts in your mouth. Proper chewing stimulates digestive enzymes and signals the body to begin the breakdown and assimilation of nutrients. Eating quickly or while distracted can reduce digestive efficiency and leave food less processed by the time it hits your intestines — which can impact how gut bacteria respond.

Take your time when eating. Sit down, avoid screens, and chew each bite thoroughly. This simple habit can reduce bloating, enhance nutrient absorption, and support your microbiome by ensuring food is properly digested before reaching the gut.

Hydration Supports a Thriving Microbiome

Staying hydrated helps maintain the mucosal lining of the intestines, which is a key barrier between your internal environment and the outside world. A healthy gut lining keeps bacteria where they belong — inside the digestive tract — and reduces the risk of leaky gut syndrome.

While plain filtered water is ideal, you can also include mineral-rich beverages like herbal teas, bone broth, and coconut water (in moderation). Avoid sugary soft drinks, fruit juices, and flavoured waters filled with artificial sweeteners, as these can contribute to bacterial imbalance and feed the wrong strains.

The Gut-Brain Axis: Support Mental Health Through Microbes

It’s not just digestion — your gut plays a massive role in mental health too. The gut-brain axis is a two-way communication network between your digestive tract and central nervous system, largely mediated by the vagus nerve and supported by healthy gut bacteria. An imbalance in gut flora can lead to mood disorders, anxiety, and even brain fog.

By nurturing your microbiome with whole foods, reducing inflammatory triggers, and addressing stress, you also support your emotional resilience. Many people report feeling calmer and more focused after improving their gut health, and emerging research backs this up. Your gut really is your “second brain.”

Eat a Variety of Whole Foods

Gut diversity thrives on food diversity. A common trap in modern eating — even in healthy diets — is falling into routine and eating the same few vegetables or proteins repeatedly. Instead, aim to include a wide range of colours, textures, and flavours in your meals each week.

This doesn't mean you need dozens of ingredients per meal — just rotate your produce choices regularly. Include different herbs, spices, and cuts of meat. Think of each new food as a new microbial input — variety truly is the spice of gut life.

Final Thoughts on Gut Health the Paleo Way

Supporting your gut flora isn’t about quick fixes — it’s a lifelong relationship built on consistent choices. Luckily, the Paleo lifestyle already aligns beautifully with what your microbiome needs: nutrient-dense foods, reduced inflammation, time in nature, and minimal exposure to processed ingredients and synthetic chemicals.

Instead of obsessing over one probiotic brand or chasing the next gut health trend, focus on the basics: quality sleep, diverse organic food, regular movement, and stress reduction. These foundations, when maintained consistently, do far more for your gut than any single supplement ever could.

🦠 How has your digestion or energy changed since prioritising gut health? Share your experience in the comments — and let’s continue learning from one another.

Paleo Diet Primal Gut Health Flora Healthy Probiotics-min

How Is Your Gut Health?

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After the stress and perhaps over indulgences of the festive season – how is your gut health?

Our ancestors were surrounded by dirt – and certainly won’t have washed their hands in antibacterial soap before touching everything! Today, everyone is terrified of germs and dirt. Children aren't allowed to get dirty – people can’t even make food without wearing those horrible blue plastic gloves – yuck!

So many factors in our modern lifestyle are stacked against maintaining good gut flora. The antibiotics given out by so many doctors kill off most bacteria (good as well as bad). Stress hormones also do a good job of killing of gut flora. It’s probably therefore little wonder that so many of us don’t have good gut health.

Having good gut health promotes a good immune system, which is why some people never seem to catch the germs going around the office. Healthy gut bacteria is also essential in proper, good digestion. Healthy gut flora enable you to properly absorb the nutrients in the food you’re eating (after all, we are what we absorb, rather than what we eat)

Whilst yoghurts with live cultures have become extremely popular as a method of improving gut health, they don’t appear to be the best solution, given that many people don’t tolerate dairy – and of course the pasteurisation has an significant impact on the amount of live culture left in the finished product. A lot of these yoghurts also have a lot of sugar added.

One of the better options to improve your gut health is taking probiotic supplements. When you compare the ingredients, you’ll notice huge variations between the different brands. For this reason, I like Primal Flora, as it’s been created with an ancestral diet in mind.

More Ways to Support Your Gut – Naturally

While probiotics often steal the spotlight when it comes to gut health, there’s a whole ecosystem of strategies that can help you nurture your microbiome naturally. A healthy gut isn’t just about what supplements you take — it’s also about the food you eat, the lifestyle choices you make, and even the timing of your meals.

Fermented Foods: The Forgotten Gut Superstars

Before refrigeration, our ancestors preserved foods through fermentation — and unknowingly promoted excellent gut health in the process. Incorporating traditional fermented foods into your daily routine is a simple and delicious way to encourage microbial diversity. Think sauerkraut, kimchi, kombucha, kefir (non-dairy versions are available), and naturally fermented pickles (without vinegar).

Fermented vegetables are easy to make at home with just salt, water, and patience. Even a tablespoon a day can provide trillions of beneficial bacteria. If you’re unsure where to start, try adding a spoon of sauerkraut to your dinner plate or sipping on a small glass of kombucha between meals.

Feed Your Flora: Prebiotic-Rich Foods

It’s not just about adding bacteria — it’s about feeding them, too. Prebiotics are the indigestible fibres that act as food for your good gut bugs. Foods like garlic, onions, leeks, asparagus, green bananas, and cooked-and-cooled potatoes are natural prebiotics that can enhance the growth of friendly bacteria in your gut.

By pairing these with fermented foods, you’re effectively creating a thriving environment for your microbiome. This combo — probiotics plus prebiotics — is often referred to as synbiotic support and is a fantastic way to boost gut resilience over time.

The Gut-Brain Connection: Don’t Forget the Stress Factor

Chronic stress is one of the biggest saboteurs of gut health. Cortisol and adrenaline may serve us well in short bursts, but ongoing stress alters the permeability of the gut lining and can lead to what’s commonly referred to as ‘leaky gut’. This makes it easier for toxins and undigested food particles to enter the bloodstream, leading to inflammation and immune dysfunction.

Managing stress isn’t just about relaxation — it’s about consistency. Try building in daily habits like breathing exercises, short meditations, time in nature, or gentle movement like walking or stretching. Even five minutes of mindfulness a day can help regulate your nervous system and, by extension, your digestion.

Why Quality Sleep Matters

There’s growing evidence that the microbiome follows a circadian rhythm — meaning your gut bacteria respond to your sleep and wake cycles. Poor sleep can disrupt this rhythm, reducing bacterial diversity and impairing digestion. Prioritising seven to nine hours of quality sleep each night gives your gut a chance to rest and repair.

If you’re struggling with sleep, consider your evening routine. Avoid screens an hour before bed, try magnesium-rich foods like leafy greens at dinner, and create a wind-down ritual that helps cue your body for rest. Your gut will thank you.

Exercise for Your Digestive Tract

Regular, moderate physical activity improves digestion by stimulating intestinal contractions and reducing bloating. It also increases microbial diversity, with some studies showing athletes have greater gut diversity than sedentary individuals. But don’t worry — you don’t have to run marathons. A brisk walk, yoga session, or some bodyweight exercises at home can all contribute to better gut health.

What matters is consistency. Even moving for 20 to 30 minutes a day can make a big difference, especially after meals to aid digestion and reduce sluggishness.

Hydration and the Microbiome

Water may seem like a minor factor, but dehydration can slow digestion and reduce the production of mucus in the gut lining — a key defence mechanism. Staying properly hydrated helps flush toxins, supports bowel regularity, and creates an optimal environment for microbial balance.

Filtered water is best, especially if your local tap water contains chlorine or fluoride, both of which can impact gut flora. Herbal teas like peppermint, ginger, or fennel are great options for soothing the digestive tract while staying hydrated.

Consider the Bigger Picture: Environmental Factors

While diet and lifestyle play a huge role in gut health, it’s also worth considering your broader environment. Are you spending enough time outdoors? Are you exposed to nature, animals, and soil? Our microbiome is shaped by the world around us — not just what we put in our mouths.

Try to incorporate ‘green time’ into your week. Walk barefoot in the garden, plant herbs in a pot on your balcony, or let your kids play in the dirt. These interactions expose us to microbes that may help re-establish balance in our internal ecosystem, especially after illness or antibiotic use.

Rethinking Cleanliness

While hand hygiene is important, excessive sterilisation can hinder the healthy exchange of microbes. Consider switching to natural cleaning products at home and avoiding antibacterial hand sanitisers unless necessary. Letting kids play in the mud or helping out in the veggie patch is not just fun — it’s vital for developing a diverse gut microbiome from a young age.

Listen to Your Gut

If you find yourself regularly bloated, sluggish, or getting sick more often than usual, your gut could be trying to send you a message. Rather than masking symptoms, consider keeping a simple food and mood journal. Track what you eat, how you feel afterwards, and any changes in energy or digestion. Over time, this can reveal patterns that help you identify food intolerances or triggers that need addressing.

The Takeaway: Trust Your Instincts and Go Ancestral

Modern life has made it harder to maintain a naturally balanced gut — but it hasn’t made it impossible. By leaning into a lifestyle that reflects ancestral habits — such as eating real food, managing stress, moving daily, and connecting with nature — you can dramatically improve your gut health without needing to micromanage every bite.

Whether it’s a spoon of sauerkraut with dinner, a barefoot walk on the grass, or taking five deep breaths before you eat, every small habit helps support the microbial army working tirelessly inside you. And the ripple effect? Better digestion, improved immunity, steadier moods, and perhaps most importantly — a sense of vitality that starts from within.

What do you do to improve your gut health? Do you take probiotics? Please share, in the comments below!

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