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What’s Next for the Paleo Movement?

I often wonder what will happen with the Future nutrition of the Western Nations. With mounting evidence and the growing popularity of Paleo, surely the mainstream conventional wisdom has to shift?

People used to believe the World was flat and that smoking was healthy. Before the internet came along the minority have been able to convince the majority – and shift many beliefs in the past. Why can’t the same happen with Paleo?

Road Blocks

The Industry leaders and other influencers already know that the lipid hypothesis is wrong. They know the food pyramid does not represent a healthy diet. They know they are deliberately encouraging people to eat a sub-optimal diet.

The problem seems to be entirely a financial one. Billions are spent on drugs like Statins, Antacids and Diabetes medication. Monsanto reported a profit of $1.21 billion for the quarter ended 29th February 2012! None of that was from anything that went on the Paleo plate.

Most of the profit in food comes from processing it – this option doesn't exist to the same extent with a Paleo style diet. If everyone stopped eating grains and processed food – and became healthier, what would happen to the pharmaceutical and food industries?!

The other road block is time and convenience, particularly for organisations that provide food. Schools and hospitals can reheat cheap food quickly and easily – and store it for long periods of time. They won’t be too keen on the extra time (and therefore cost) needed to prepare meals from whole ingredients – and the increase in deliveries needed for fresh, over processed long-life foods.

The Long View

Of course, the flip side is that healthier citizens would lead to decreased medical expenses in the future. Healthier people are more productive and live longer – far better for the economy. Whilst some industries would falter, others would flourish as people became healthier and more active.

How Will Change Happen?

There are six distinct stages in the acceptance of change, shock, denial, anger, passive acceptance, exploration and challenge. I don’t see any reason why the widespread acceptance of a different nutrition model wouldn't follow this path.

1. Shock

I think we've passed this stage.

This is the disbelief that people are seriously suggesting eating meat is healthy – and saying that whole grains aren't healthy.

To those who have grown up alongside conventional wisdom, with have deep held nutritional beliefs – shock is the natural reaction to something so contra to their core beliefs. Hearing a similar message from an increasing number of sources will help somewhat to reduce the initial shock and come to grips with the new idea they have just heard.

2. Denial

Once the initial shock has had time to dissipate, denial is the next stage. I think we are currently in the grips of this stage. Refusing to accept Conventional Wisdom may be wrong – and desperately clinging onto it. Deny, deny, deny. Every day I read more and higher profiled warnings against the Paleo diet (by the food and health industry – and those paid to support them). Of course, they have an ulterior motive behind their denials – but with their weight they can cause serious ruptures and give the trusting public the belief that they too should deny.

3. Anger

Whilst we’re mainly in the denial stage, I think we’re starting to see the anger stage emerging, particularly from those who have a lot vested in the SAD diet such as the food and pharmaceutical industries. I imagine a lot of anger and resistance will be seen from individuals, happy with how they currently lead their lives and reluctant to give up the foods they enjoy and perceive to do them no harm. I would also expect some anger will be directed at governments and health authorities, when individuals realise they have been misinformed for such a long time. Anger is likely to be the most difficult stage, with people actively resisting and attacking the Paleo movement.

4. Passive Acceptance

Once the anger dissipates and people start to realise Paleo is not a fad that is going to disappear, acceptance will slowly take hold. This is the stage where governments and health organisations will have to address their recommendations. This certainly won’t be the point for the Paleo community to breathe a sigh of relief – this will be the time to provide more information to more people – to make the transition easier and information accessible to the masses.

5. Exploration

Once an ancestral diet is accepted, a lot of effort will need to be spent exploring how this can be adapted to the mainstream? Food and labelling laws may need to be changed, a new food pyramid agreed on and promoted and medical recommendations changed.

6. Challenge

This is an important stage and where we are within the community right now. Instead of just accepting ideas, they should constantly be challenged and explored as new research and ideas evolve.

What will the Catalysts for Change be?

To go from where we are today, to the point where Paleo hits the mainstream a number of things need to happen. Whilst Paleo blogs and books seem to be having a huge impact, will this be enough for widespread change? I think it’s far more likely a high profiled Paleo individual will take Paleo to the mainstream; such is the impact of the celebrity culture in the Western World. A number of people in the public eye have been spotted wearing Vibrams and talk about nutrition in terms close to Paleo, so I’m convinced this will happen soon. As the Paleo movement becomes more and more popular, I hope to see more studies and research backing up the science and convincing the sceptics.

Once the movement is too big to ignore, I like to think the government of a country like Australia or New Zealand will be first to formalise Paleo nutrition in their official nutrition and health recommendations. Once a country has successful paved the way, it would be extremely difficult for the remaining Western Nations to ignore. Isn't this what happened as smoking in public places became banned across the Western World?

The Future

Once Paleo is Conventional Wisdom, perhaps the differing brands of Paleo we see today will become opposing camps, such as High Carb Paleo vs Low Carb Ketogenic Paleo?

Land use will change from grain and intensive farming to a more local, organic model, with grain grown almost exclusively for animal feed?

Will grain based foods be sold under licence and bought only for special occasions? Or will only grain free versions be available?

With the rapid growth, popularity and science backing this movement, I don’t think it’s even an option for change not to occur.

How do you see the future of Paleo? (When) do you think widespread change will occur?

The Butter Guilt Trip: Is It Justified?

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Here in Australia a commercial that I find particularly irritating, is for a brand of Margarine, MeadowLea. Their advert is centred on concerned mothers promising to switch from butter to margarine. If the product was pixelated out and the words replaced, you could easily think the mothers were pledging to give up hard drugs for the sake of their families – such is butter vilified in the advert.

The MeadowLea website explains how Saturated Fats are bad fats which increase cholesterol in the blood and should be limited. They list fatty meats, butter, chicken skin, cream, full cream milk, cheese, coconut oil and palm oil in the danger category. (I wonder how much longer until the lipid hypothesis is finally laid to rest?)

The monounsaturated and polyunsaturated categories – which they say can be included in “everyday healthy eating”, include margarine spreads, canola oil, sunflower oil, corn oil, soybean oil and cottonseed oil. So basically they pretty much recommend the complete reverse to Paleo, as you’d expect from a company making money from selling margarine.

Think of the Children!

Their new campaign is to encourage Australian families to improve their diet by swapping butter for (their brand of) margarine – and once enough people make the pledge* they will plant seed gardens in children’s hospitals in Australia.

From a corporate perspective, it’s actually a pretty smart campaign. They know mothers tend to procure the families groceries and therefore control the family diet. They also know mothers are concerned about their families’ health. Tying the campaign in with children’s hospital almost puts an extra pressure on mothers; it almost feels as though if families don’t stop eating butter, they won’t be helping out children’s hospitals – how selfish. I also think tying the campaign in with hospitals will make people subconsciously associate their choice of butter or margarine, with ill health – particularly the ill health of children. “Swap butter for margarine and we’ll build an animal rescue centre” just wouldn't have the same emotional pull, would it?

Imagine the outcry if a cigarette company promised to build hospital wards, if enough people converted their families from non-smokers to smokers? Surely there is enough information in the public domain now, for substantial objection to the health claims of a margarine manufacturer? Yet they are allowed to guilt-trip mothers into making ill-informed decisions into the nutrition of their families.

Mainly Natural Sources

In case you wondered, the ingredients for MeadlowLea are:

Vegetable Oils 65% (containing 52% Canola & Sunflower Oil), water, salt, <1% (emulsifiers (soy lecithin, 471), preservative (202), food acid (lactic)), milk solids, maltodextrin, natural colour (beta-carotene), vitamins A & D, flavour.

I'm very curious as to what the mysterious 13% of vegetable oils is, that isn't listed? Their site and labelling seem very coy on this. But hey, “99% of the ingredients in MeadowLea are from natural sources” – so it must be good! Using that logic, it must be positively healthy to add Petroleum to lunch, given that it’s a natural product from natural sources.

The typical ingredients in butter:

Cream, water.

People only seem to eat margarine because they buy into the health claims – I'm yet to hear of anyone who actually prefers the taste. Once the mainstream come to accept they've been mislead on fats, I can’t see how companies making products like margarine will be able to survive. Campaigns like this are perhaps an inevitable part of the companies’ frantic journey through the unwinding of the lipid hypothesis.

Have you seen the advert yet? Did you feel similarly irritated by it?

*If you happen to look at their website and see the number of people who have made the promise, reduce the number by one. I accidently clicked the promise button – and they don’t have a button for un-promise’s. As much as I don’t like breaking promises, this is one I will take pride in breaking – starting with lots of animal fat for dinner.

The Real History of Margarine

It’s worth taking a step back and looking at where margarine actually came from. Originally developed in the 19th century as a cheap butter alternative for the French military, margarine was never intended to be a premium or health-promoting food. Early versions were made from beef tallow and skim milk. Later, as vegetable oils became more accessible and industrial seed oil processing was developed, margarine evolved into the highly processed spread we know today.

During World War II, rationing pushed margarine into more homes, and over time, food manufacturers promoted it heavily as a modern, scientific upgrade from butter. This narrative aligned perfectly with the emerging lipid hypothesis of the mid-20th century, which incorrectly blamed saturated fat for heart disease — a claim that has since been widely challenged, if not debunked, by modern nutritional research.

So it’s rather ironic that something with such artificial roots is now sold to us as a health-conscious choice. The food industry didn’t start making margarine to improve health — they made it to maximise profits. That hasn't changed.

Understanding Industrial Seed Oils

Margarine’s primary ingredients — canola, sunflower, soybean, cottonseed, and corn oils — are all industrial seed oils. These oils are not cold-pressed or naturally extracted. Instead, they undergo intensive processing involving high heat, chemical solvents like hexane, deodorisation, and bleaching to make them palatable and shelf-stable.

This process strips the oils of any nutritional value and makes them prone to oxidation, which can cause inflammation and oxidative stress in the body. Some margarines are hydrogenated or partially hydrogenated, creating trans fats — now widely recognised as harmful and banned in many countries, though still present in trace amounts in ultra-processed foods.

Even the so-called “non-hydrogenated” versions are problematic due to their high omega-6 content. In excessive amounts, omega-6 fatty acids can promote inflammation when not balanced with omega-3s — something virtually impossible on a modern processed-food-heavy diet.

What About the Cholesterol Argument?

Many people still avoid butter due to its cholesterol and saturated fat content. However, new research has shown that dietary cholesterol has minimal impact on blood cholesterol levels for most people. In fact, the 2015-2020 Dietary Guidelines for Americans removed the long-standing recommendation to limit dietary cholesterol, stating it’s “not a nutrient of concern for overconsumption.”

Moreover, saturated fat plays a vital role in hormone production, brain function, and the integrity of cell membranes. Demonising it based on outdated and flawed studies does a disservice to those trying to make informed decisions about their health. Naturally occurring fats from quality animal sources — including butter — provide fat-soluble vitamins A, D, E, and K2, all essential for long-term health.

Why Butter is the Ancestral Fat

Butter has been a staple fat in traditional diets around the world for centuries. Whether it’s clarified into ghee in Indian cuisine or simply churned from raw cream in Europe, butter is as close to a whole food as you can get in the fat category. It’s naturally rich in nutrients, especially when sourced from grass-fed animals.

Grass-fed butter contains conjugated linoleic acid (CLA), which has been linked to fat loss and improved metabolic health. It also boasts higher levels of vitamin K2, a nutrient critical for directing calcium to the bones and teeth, rather than soft tissues like arteries. None of these benefits exist in margarine — and they certainly weren’t added by MeadowLea.

Marketing Over Meaning

What’s perhaps most concerning is how much sway food marketing continues to have over public health narratives. Colourful labels, wellness buzzwords, and emotionally manipulative ad campaigns often distract consumers from the actual ingredient list. It becomes about what a product represents — not what it is.

The butter guilt trip plays into fears and outdated science, instead of empowering families to embrace real food. Encouraging parents to swap a traditional fat like butter for an industrial spread based on flawed cholesterol science isn’t just misleading — it’s irresponsible.

Choosing Health Over Hype

If you’re still unsure whether to choose butter or margarine, here’s a simple way to decide: look at what your great-grandparents would have eaten. Margarine didn’t exist in their kitchens — butter, tallow, lard and other traditional fats did. These fats have stood the test of time. They didn’t need health claims or hospital tie-ins to be considered food — they just were.

So rather than being guilted into giving up butter, perhaps we should be questioning how margarine ever gained such a health halo in the first place. Health is not found in chemically altered, plastic-like spreads — it’s found in nutrient-dense, minimally processed foods that our bodies recognise and thrive on.

🧈 Have you made the switch back to real fats like butter? Do you notice a difference in how you feel? I'd love to hear your story in the comments below!

Swapping Red Meat for Whole Grains?

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I found this enlightening little article in November’s “Good Health” magazine (I wish they’d be more accurate and add “not” before the magazine name). When will they get over their obsession with “Health Whole Grains”?

The article tells us to “replace one serving of red meat a day with one serving of nuts, low-fat dairy or whole grains”, which apparently will significantly reduce your risk of developing type two diabetes. This really misleading (and anti Paleo!); it makes it sound like replacing your organic, grass-fed steak with a few slices of carb-heavy whole grains will actually be a positive health move! It’s becoming widely accepted that the blood sugar rise caused by carbohydrates causes the problem – not consumption of good quality red meat.

Looking into the actual study, it is apparent that processed AND unprocessed red meat have been put into the same category. It’s no wonder processed meat, with all the additives and chemicals would have a detrimental effect on health. Also, people who eat processed meats are, I would argue, are more likely to eat without concern for their health, with the rest of their diets. Reading further, the study was not a clinical study, but an observational study, based on questionnaires over a 20-year period. Unless a study is controlled, or subjects are monitored around the clock, how accurate are their survey responses anyway?

Red Meat vs Whole Grains: What’s Really Behind the Headlines?

The mainstream media’s continued demonisation of red meat, especially in favour of so-called “healthy whole grains,” is not only misleading — it’s downright dangerous for public health. These articles often rely on outdated or poorly interpreted science and completely ignore the nuance between industrially processed food and real, nutrient-dense options like organic, grass-fed red meat.

So why is red meat still getting the blame for conditions like type 2 diabetes, when increasing evidence suggests that refined carbohydrates and sugar are the true culprits? And more importantly, who stands to benefit from this narrative?

The Problem with Observational Studies

The study referenced in the “Good Health” article was observational — which means it was based on self-reported data from participants, often collected through food frequency questionnaires. These surveys rely on memory, honesty, and consistency, which is hardly reliable over a 20-year period. Moreover, observational studies can only point to associations, not causation.

What this means is that even if people who ate more red meat had a higher incidence of type 2 diabetes, it does not prove that red meat was the cause. It could be that those individuals also consumed more processed food, smoked, exercised less, or had other lifestyle factors not adequately accounted for.

Processing Matters: Bacon Is Not the Same as Beef

One of the biggest flaws in this and many similar studies is lumping all forms of red meat into a single category. A homemade beef stew made with grass-fed chuck steak is not nutritionally comparable to a supermarket sausage roll loaded with preservatives, hydrogenated oils, and fillers. Yet both are categorised under “red meat.”

This lack of distinction does a great disservice to the real-food movement. People are discouraged from eating nourishing, bioavailable foods like liver, steak, and slow-cooked brisket — and instead steered towards low-fat dairy and whole grains that spike blood sugar and leave people hungry again within hours.

Whole Grains and Blood Sugar: Not as Innocent as They Seem

Whole grains are often portrayed as a “slow release” carbohydrate. While they are less refined than white flour products, they still break down into glucose and cause a significant insulin response. For people with insulin resistance, pre-diabetes or metabolic syndrome, this ongoing blood sugar rollercoaster can be deeply damaging over time.

Unlike red meat, which is rich in iron, zinc, B vitamins, and high-quality protein — and has virtually no impact on blood sugar — grains offer very little in terms of essential nutrients. Most are fortified to add back the vitamins lost during processing. And let’s not forget the common anti-nutrients found in grains, like phytates and lectins, which can interfere with mineral absorption and damage the gut lining in sensitive individuals.

Red Meat: A Nutritional Powerhouse

Far from being a dietary villain, red meat is one of the most nutrient-dense foods available. A single serving of grass-fed beef provides a full spectrum of amino acids, vitamin B12 (essential for nerve function and red blood cell formation), highly absorbable iron, and healthy fats — particularly if the fat is from a pasture-raised animal.

In fact, several modern diseases could be worsened by a lack of these nutrients. Fatigue, poor immunity, muscle weakness and mood disorders can all stem from a deficiency in B vitamins or iron — both abundant in red meat.

The Grain Industry’s Influence on Public Health Messaging

One has to ask: why do so many public health messages still push grains, despite mounting evidence that they aren’t essential and may even be harmful for some individuals? The answer lies in economics. Grain crops are cheap to produce, easy to store, and highly profitable. Many of the world's largest food companies rely on grain-based products as their cornerstone revenue streams.

This influence seeps into media messaging, nutrition guidelines, and even public school meal plans. Meanwhile, red meat is often painted as unsustainable or elitist, despite regenerative farming practices that show quite the opposite when done correctly.

Making Evidence-Based Food Choices

Rather than blindly following media soundbites or nutritional fads, a better approach is to ask: what does your body need to thrive? Real food, in its most natural state, is usually the answer. That means a plate with a foundation of protein and fat from quality animal sources, paired with seasonal vegetables and perhaps a small amount of fruit or root vegetables for carbohydrate, depending on individual needs.

Grains, on the other hand, are not necessary for health. Some people tolerate them well in small amounts, but they’re not essential — and certainly not superior to animal protein when it comes to nutrient density.

What Should We Really Be Swapping?

Instead of replacing red meat with grains, perhaps the better advice would be:

Swap processed foods for real food
Swap vegetable oils for traditional fats like tallow, lard, and butter
Swap packaged snacks for a boiled egg, leftover roast lamb, or a handful of raw macadamias
Swap soft drinks for filtered water or herbal teas
Swap confusing dietary headlines for actual nutritional science and common sense

These changes have far more impact on blood sugar, weight stability, hormonal health, and energy levels than switching from steak to a slice of wholegrain toast ever could.

Let’s Bring Context Back to Nutrition

Nutrition cannot be reduced to single ingredients or food swaps taken out of context. The quality of food, how it's prepared, and what it's eaten with all play vital roles. Telling people to reduce red meat consumption without considering what they're replacing it with is both irresponsible and misleading.

It’s time to move away from outdated dietary dogma and towards an approach rooted in ancestral wisdom, nutrient density, and metabolic individuality. Red meat has nourished humans for millennia — and it’s not about to become toxic just because a magazine article says so.

What Happens When a sceptic Goes Paleo for 30 Days-min

What Happens When a Skeptic Goes Paleo for 30 Days?

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Article Mission: Trial whole 30 and discuss your experience.

Article Author: Suz's housemate (Kevin Bees).

Male, 31, and a ‘Whole 30’ / Paleo sceptic for the following reasons:

No carbs? Are you crazy? I have lived my whole life on carbs – I am always healthy (I refuse to do ‘sick’) and amongst a hectic work life, I find all the energy I need to rock climb, play football (soccer) and run challenging marathons. I have a marathon to run in week 3 of starting this trial… and a marathon without carbs to burn concerns me greatly.
Weight loss – many people find Paleo is fantastic to assist with weight loss. I am already slight – I do not want to lose weight.
What? Tea without milk?? You are having a laugh!
No chocolate for 30 days??? Shudder the thought.

That all sounds a bit hard. So, why even bother with the whole30 trial at all?

Entrée

1. Support my housemate and best friend Suz in her weight loss and lifestyle improvement goal. If I was so passionate about something like this, I would want the person I shared a refrigerator and mealtimes with to be on board.

2. Understand if the claims of additional energy are true. (Who wants to feel sleepy after lunch when they have work to do!?)

3. Cancer. Understand more about what we put into our bodies in the SAD diet. Has this been the cause of cancer in two of my friends? Could leading a Paleo lifestyle reduce the risks of this?

These reasons alone were enough to get me started, and to tuck into the Main Course of 30 days trial, but did I like what I found as the main course was delivered?

Main Course

Like all good dishes, there are a range of ingredients that have made up my experience over the 30 days and we experience those dishes with all our senses…

What did I See over the 30 days?

Trying on the new lifestyle for 30 days was like putting on a new pair of glasses. At first things didn't quite focus and before long, my eyes adjusted and I started seeing things I hadn’t before:

Nasty ingredients. What actually are these chemicals I have been putting into my body? It’s the only body I’ll ever own and I like to think of my body as a Ferrari. And if it was a Ferrari, fueling it with chemical waste rather than top grade petrol would cause a break down, right? (OK, ok, I am probably more of a mini cooper than a Ferrari – but you get the gist, right?) The realisation that even MILK might not be as good for me as I previously thought is shocking news to me. How can I have gone 31 years without this knowledge?

More variety in my food. Usually a ‘diet’ restricts choice. I have found the opposite here. My new lenses have actually allowed me to see things on the menu that I would have previously filtered out. And, at home, rather than cooking up the same old, I have found new recipes that taste so great. The coconut crusted chicken on a bed of curry flavoured veg was a treat. Yummy. And NoOatmeal beats milk saturated cornflakes hands down.

My abs. Welcome back – it’s great to see you again! I thought my good friends deserted me half a lifetime ago when I stopped doing sit ups at age 16. Now my tort buddies are back in town, I want them to hang out for longer, so I’ll be doing all I can to keep them happy.

The sun rising. My sleep pattern means I mostly awake naturally before the alarm clock. A much more natural and enjoyable way to live.

The Bathroom and not in a good way. I saw too much of this place in the first two weeks. As my body adjusted to the new fuel routine… it decided it would have a bit of a clear out. Everything is back to normal now though. Thanks for your concern.

What did I feel over the 30 day?

Ignoring the blip just mentioned… actually very good… especially when doing exercise.

Rock Climbing – I have felt stronger and been able to last longer on tougher walls, much to the dismay of my competitive climbing partner.

Running – endurance and recovery has meant that I could do more training in a shorter space of time. In fact, I went out for a 30KM training run… and I felt so good I kept going and I accidentally ran 42km. (A big bonus since I had to give up at 22km two weeks earlier when I was on non Paleo fuel source).

I feel confident for the Marathon coming up now, which I was not at the start of the 30 days.

More importantly, there were some things I didn't feel over the 30 days:

1. Carb-flu. Is this a myth? As a carb-junkie and cutting out most carbs (something I term ‘going carb-turkey’), I should have suffered this, right? Something I clearly sidestepped by refusing to believe it was true.

2. Insulin Spike. So many times before, I became sleepy after lunch, due to the insulin spike caused when my body was digesting the carbs I had eaten. I have not felt this in the whole 30 days. Imagine my productivity improvement.

What did I hear over the 30 days?

I listened to an aunt trying to ‘treat’ the nephews or nieces … she offers them crisps or fizzy pop.

Previously I would heard the aunty being kind to her little loved ones, although, what I heard was – ‘anyone for a dose of chemicals that your body is not designed to handle?’ Chemicals of course that will build in faults to their Ferrari before it even leaves the assembly line?

What did I smell?

The winds of change, maybe?? Let’s have a dessert and find out.

30 Day summary – The dessert

So, it’s been an interesting entrée and main course… will I continue to a Paleo Dessert now the 30 days are up? Or tuck into the chocolate I have been so missing – and wash it down with a warm cup of milky tea? And I have missed chocolate badly. (It has been a daily habit forever).

Even still, that choice is too easy.

The sceptic has been converted and as I type these last words, I am tucking into some home-made Paleo ice cream (made with coconut milk and plenty of fruity goodness). Thanks SUZ!

Rather than asking myself now if I will continue with Paleo, I am actually asking why would I ever go back to the SAD lifestyle?

Seriously, why would I give up the improved productivity, improved sleep pattern, increased strength and stamina? Oh, and the Abs. Don’t forget the abs.

It’s been a life changing 30 days for me. And I wonder where another 30 days will take me?

And what will a 30 day trial do for you, I wonder?

Is a 30-Day Paleo Trial Worth It?

Whether you’re a full-blown sceptic or just Paleo-curious, doing a 30-day trial like Whole30 can be eye-opening. It’s not about perfection — it’s about paying attention to how your body feels when you stop fuelling it with sugar, grains, and processed foods and instead load up on clean protein, vegetables, good fats, and real food.

For many people in Australia and around the world, this kind of short-term experiment becomes a long-term lifestyle shift. Increased energy, better sleep, sharper focus, and even visible body changes are just a few of the benefits that come up again and again — even among those who started out completely unconvinced.

If you’ve been thinking about trying Paleo or a Whole30-style reset, what’s stopping you? You might be surprised by how much better you feel when you give your body what it really needs — and ditch what it doesn’t.

Have you tried a Paleo challenge like this? Share your experience (or your hesitations!) in the comments below. Let’s help more people discover just how much 30 days can change.

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