Paleo Elevator Pitch

An Elevator Pitch is a very brief summary, which describes something briefly and with few words.

When people ask me what Paleo is and why I eat the way I do, I could talk for hours – it's hard to summarise something I'm so passionate about in just a few sentences. But that's precisely what I challenged myself to do in this video – this is my Paleo Elevator Pitch!

I'd love to see your video responses on YouTube – and what your Paleo Elevator Pitch would be in the comments below….

Why a Paleo Elevator Pitch Matters

Imagine you’ve got 60 seconds in a lift with someone curious about Paleo. Do you launch into ancestral health theory? Mention micronutrients and evolutionary biology? Or do you just mumble something about “eating like a caveman”?

This is where your Paleo elevator pitch comes in.

For those of us who’ve experienced the benefits — weight loss, clearer skin, better sleep, fewer cravings — it’s easy to get carried away. But a short, compelling, non-cringeworthy explanation is one of the most powerful tools you can have in your Paleo toolkit.

What Makes a Great Elevator Pitch?

Whether you’re explaining Paleo to your hairdresser, your cousin, or a new colleague, your pitch should be:

• Brief (30–60 seconds)
• Accessible (avoid jargon)
• Personal (focus on your experience)
• Inviting (make people want to ask more)

Sample Paleo Elevator Pitches

The Everyday Pitch
“I eat a Paleo diet — basically lots of meat, fish, vegetables, eggs, and good fats. I avoid grains, sugar, and processed food. Since I switched, my asthma disappeared, my energy’s up, and I just feel better.”

The Evolutionary Pitch
“I eat the way humans did before industrial food. It’s about real food — meat, seafood, veggies, fruit, nuts — and cutting out the stuff we never evolved to eat, like grains and seed oils.”

The Health-Focused Pitch
“After struggling with fatigue and weight, I tried a Paleo diet. I started eating real food, ditched the sugar and processed stuff, and my body just responded. It’s about fuelling yourself properly.”

The Minimalist Pitch
“I eat whole, natural foods and skip the modern junk. More steak and veggies, less cereal and seed oils. That’s it!”

How to Craft Your Own

Want to make your own perfect pitch? Try this 4-part formula:

1. What is it?
   “Paleo is about eating real food our bodies are designed to thrive on…”
2. What do you eat?
   “…like meat, veggies, fruit, eggs, and healthy fats.”
3. What do you avoid and why?
   “I avoid grains, sugar, and seed oils — they mess with my energy and digestion.”
4. What’s one result you’ve seen?
   “Since I started, my asthma’s cleared up and I’ve got more energy than ever.”

What Not to Do

Avoid turning people off by:

• Listing everything you avoid without context
  “No grains, no dairy, no sugar, no legumes, no fun” sounds joyless.
• Getting too technical too fast
  “It reduces zonulin and promotes tight junction integrity” is true — but save it for the nerds.
• Sounding preachy
  Lead with personal experience, not judgement or rules.

Using Video to Connect

Filming your elevator pitch, like I did (yes, in an actual elevator!), is a great way to:

• Practise explaining Paleo simply
• Connect visually with your audience
• Build confidence when sharing your story

Sure, it might feel a little awkward (mine still makes me cringe), but video is powerful. It’s searchable, shareable, and more relatable than a long blog post.

A Few Real-World Situations

At Work
When someone notices your lunch or skips the office cupcakes, they’ll ask questions. Keep it light:

“I feel better eating whole foods — no grains or sugar. It’s pretty simple, really.”

At a Party
If someone offers you bread or cake, be polite and brief:

“Thanks, but I don’t eat grains — I follow more of a Paleo way of eating. No big deal.”

With Family
They’ll want to know if this is a phase. Try this:

“I’ve been doing it for a few years now and it works. I eat lots of fresh, natural food — it’s not a fad, it’s just what suits me.”

The Deeper Message Behind the Pitch

At its core, Paleo isn’t about rules – it’s about rethinking how we nourish ourselves. It's about:

• Listening to your body
• Valuing sleep, movement, and sunlight
• Opting out of the chronic disease industrial complex
• Simplifying food in a world obsessed with diets

The elevator pitch is just a way in – an entry point to conversations that can change lives.

Your Turn

What’s your version of the Paleo elevator pitch?

Is it quirky? Serious? Scientific? Relatable?

Drop it in the comments – or better yet, film your own video (no matter how cringey it feels – we’ve all been there). Let’s make it easier to talk about ancestral health in a way that makes sense in the modern world.